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08
2023
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08
Sinopec's brand value exceeds 358.6 billion yuan, ranking first in the energy and chemical industry for 7 consecutive years
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On May 11, according to the Sinopec Information Office, the 2023 China Brand Value Evaluation Information Release and China Brand Building Summit Forum was held in Deqing, Zhejiang. Sinopec was awarded the title of "Brand Building Leader" for the first time, with a brand value of 358.621 billion yuan, an increase of 31.05 billion yuan, and ranked first in the energy and chemical industry for 7 consecutive years.
Sinopec's business brands - "Easy Joy" brand value is 20.697 billion yuan, "Great Wall Lubricant" brand value is 8.438 billion yuan, "Easy Pay" brand value is 10.012 billion yuan, Oil Refining Sales Co., Ltd. is 4.208 billion yuan, "Sinopec Machinery" brand value is 664 million yuan.
The results of this release are highly recognized by the society and the public for the influence of Sinopec's brand, which will further promote Sinopec's high-quality development, take the road of excellent products and outstanding brands, and strive to build a world-leading brand.
At the same time, 7 "brand building leader" companies were released. The leader of brand building is the China Brand Building Promotion Association. In order to implement the strategy of "quality power, brand power" in depth, based on brand management, brand value as the core, brand communication as the driving force, and the concept of sustainable development as the guide, through the selection of brand building classics Cases, highlighting "selecting the best from the best" and establishing a benchmark for brand building. The activity selects the award-winning enterprises of the brand leader through eight links of "online application, data review, brand value/brand strength verification, agreement signing, on-site review, expert approval, and publicity release".
The event was jointly organized by Xinhua News Agency, China Brand Building Promotion Association, China Assets Appraisal Association, Zhejiang Provincial People's Government and other units. It is the 10th consecutive year that my country has held public welfare brand value releases. The number of brands participating in the evaluation this year reached 1068 , covering leading companies in most industries. This time, 720 brands have released brand value evaluation information, with a total brand value of 10.151 trillion yuan, an average increase of 1.4% over last year.
For many years, Sinopec has always cherished the "big country" and regarded brand building as an important strategy to promote high-quality development and build a world-class enterprise. The new mission of "Sinopec" will continue to implement the brand promise of "energy to clean life and beauty" to create an outstanding brand of central enterprises that can stand, spread and be well-known, and continue to meet the people's growing needs for a better life.
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